Openwashing and OSI (OpenwaShing Initative)
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When a watch company promoted the revolutionary calendar
This attempt at a timezone-less Internet time might’ve succeeded if they had been a li’l bit better at openwashing. It was too blatantly their corporate thing, with the day starting not based on anything astronomical but on Swiss standard time (i.e. where the sun is gonna be over Greenwich an hour later). To promote their own factory.
If they had tied it to 刻 time notches or to the revolutionary calendar, but emphasized the new timezoneless nature of “beats”, we coulda had something great. The original pitch that this wasn’t meant to replace normal time but just used as a separate tool to coordinate stuff online was good. Maybe we’d have moved over entirely after a while. And they woulda been first to market, which would’ve been even more appealing if it had been (or looked like) more of an “open standard”.
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Notes from Policy and Standards program – November 2022 - Voices of Open Source
In the month of November we rebooted our public policy mailing list and expanded our Policy and Standards program beyond the EU and into the US. We thought it would be helpful to share what our areas of focus are as we look forward to planning for the coming year.