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Microsoft has talked up antitrust actions against Big Tech, and the other companies are tired of it

Submitted by Roy Schestowitz on Tuesday 29th of June 2021 12:27:27 PM Filed under
Microsoft

For more than a year, Microsoft Corp. avoided Congress’ antitrust scrutiny with a deft strategy, but the software giant now finds itself ensnared in a debate for its finger-pointing tactics.

Much to the exasperation of rivals Apple Inc. AAPL and Google parent Alphabet Inc. GOOGL GOOG, Microsoft MSFT and its president, Brad Smith, has publicly supported antitrust actions against to gain a competitive advantage, sources close to both companies told MarketWatch. This prompted Apple’s vocal criticism of Microsoft during the Epic Games Inc.’s antitrust trial against the iPhone maker. Now, increasingly, insiders at Google, Amazon.com Inc. AMZN, +1.25%, and Facebook Inc. FB, +4.18% claim Microsoft has hypocritically presented itself as the White Knight of tech, unsullied by the anti-competitive behavior of Big Tech.

All four companies under federal investigation — Alphabet, Amazon, Apple, and Facebook — declined to speak on the record. But representatives from all four emphatically made it clear to MarketWatch that Microsoft is overplaying the antitrust card to make up ground in key technology areas such as mobile and gaming where Microsoft has lagged behind its rivals.

The strategy has worked swimmingly: Microsoft topped $2 trillion in market value last week, joining Apple in the exclusive club while generally dodging the attention of antitrust investigations, a new package of Congressional bills, and lawsuits.

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