System76’s Company Distro


Linux-centered companies often find themselves at the center of a dilemma. On the one hand, they depend on open source software. On the other hand, they are selling their version of open source software. As a result, they generally seek a way to differentiate themselves from the open source software they are based upon. As a result, they often embed in their product a particular set of assumptions about how users can or should work. A case in point is Pop!_OS, the Ubuntu-based operating system developed by System76, the manufacturer of American-made computers. What users think of Pop!_OS is likely to have less to do with versatility or features than with how Pop!_OS’s aesthetics and work-flow fit with their own.
To start with, Pop!_OS is based on Ubuntu and the Gnome desktop environment. Either because System76 has tweaked the system extensively, or to simplify technical support (perhaps both), those are a user’s only choice. Those who prefer, for instance, LXDE or KDE’s Plasma for an interface are out of luck. Pop!_OS is simply not for them.
As for aesthetics, one immediate problem is that Pop!_OS delivers a decidedly mixed message. Although Pop!_OS was originally advertised as being “an OS for the software developer, maker, and computer science professional who uses their computer as a tool to discover and create,” its name seems aimed at a different target. Most of its current artwork seems aimed at gamers and can best be described as inspired by science fiction cartoons from the 1950s (Figure 1). To complicate matters, its default wallpaper is in another style altogether, seemingly rooted in motivational speeches, featuring the slogan “Unleash Your Potential” in monolithic characters (Figure 2), while the overview screen is simply a reversal of the desktop (Figure 3). None of the artwork fits well together, or with the flat, minimalist design of the icons and widgets (Figure 4). Moreover, for gamers, features like disk encryption and tiled windows are apt to be a nuisance rather than a feature.
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