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Elastic's Early Days as Public Company

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Elastic: The Future Of Search

  • Elastic: The Future Of Search

    Founded in 2012 by Shay Banon, Elastic is a search company, but not just any search company. When people think of search, they tend to think of Google (GOOG) (GOOGL), which helped index the Internet. Elastic created the means to do enterprise search or search within the company’s own walls to derive the most efficient use of their data.

    When asked about the business strategy going forward, Banon often responds that he doesn’t want to define the company’s strategic path too narrowly as it may limit its potential. Enterprise search has a ton of different use cases and all which open worlds of possibilities. One constant problem for companies is matching up data from different sources. There could be multiple disconnected databases, a website, a web application, and then a mobile device. Elastic ties everything together and allows it to be searched upon seamlessly.

    The use cases seem endless. Current use cases are Tinder matching profiles as they swipe, giving recommendations on Instacart, finding the next ride in Uber, machine learning such as forecasting server utilization or speech recognition, and Application Performance Management to monitor user behaviors within applications. One of the newer use cases is entering network security by scanning millions of logs of data.

  • The Shift From Open Source To Commercial Data Analytics Is Placing Cost Over Accuracy [Ed: Open Source is also "commercial"; Forbes propagandists are trying to imply, as usual, that only proprietary software with its back doors suits commerce.]

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