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Michael Meeks: Marketing in Vendor Neutral FLOSS Projects #3

Submitted by Roy Schestowitz on Tuesday 8th of January 2019 02:57:05 AM Filed under
LibO
OSS

One of the particular pathologies of the FLOSS world is that where marketing and investment get out of step. This was particularly obvious around the Linux Desktop and contributed to the tragic commercial failure not only of individual desktop Linux distributions (remember Mandriva?), but also to the significant pruning of both SUSE, and ultimately RedHat’s desktop investment – before finally claiming much of Canonical’s desktop investment too.

Setting a price expectation in a market of zero (or below), forever and for everyone – is ultimately toxic to building a thriving commercial ecosystem. Therefore, ensuring that marketing and engineering investment are well aligned is in this area is something that TDF must be focused on. Those subsidizing marketing and a zero-price-point by getting others to do the engineering for them - tend to talk about their virtuous investment in growing the pie / market size for all; however driving an unhelpful price expectation for enterprises in an un-sustainable way is ultimately self-defeating.

It is vitally important that returns are correlated with investments – ie. if one company invests heavily, that its return is reasonably correlated with its investment vs. non-investors, otherwise – the tragedy of the commons yields a set of passive parties eagerly waiting for the returns generated by others’ engineering investment.

In individual projects this should be addressed through various qualitative and quantitative investment metrics, clearly presenting the realities of what has been contributed, while retaining a neutrality to vendors and investors, and advertising our model to new entrants.

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Four ways to get started developing LibreOffice

Submitted by Roy Schestowitz on Tuesday 8th of January 2019 11:54:00 AM.

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