How we built an open source design system to create new community logos


As interaction designers on Red Hat's User Experience (UX) Design and Ansible product teams, we worked for about six months to build a logo family with the Ansible community. This journey started even earlier when a project manager asked us for a "quick and easy" logo for a slide deck. After gathering a few requirements, we presented a logo to the stakeholders within a few days and without much need for iteration. A few months later, another stakeholder decided they would also benefit from having imagery for their materials, so we repeated the process.
At this point, we noticed a pattern: logo resources like these no longer represented individual requests but rather a common need across the Ansible project. After completing several logo requests, we had built a makeshift series that—without conscious branding and design conventions—created the potential for visual inconsistencies across the Ansible brand. As the logo collection grew, we recognized this looming problem and the need to combat it.
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