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Choosing open source as a marketing strategy

Submitted by Rianne Schestowitz on Friday 24th of July 2020 10:55:31 AM Filed under
OSS

It can take a while to understand the concept of open source software—at least for me, it was difficult to understand why anyone would develop a product and then open it up to the entire world. It is a general assumption that products are developed to be sold, not to be given for free, and I saw software as such a product. After a while, however, the value of open source, especially in terms of product development, became clearer to me. Two heads are better than one, as the saying goes, and any developer, regardless of their location, can work on an open source project and contribute with incredible results—a dynamic not as easy or possible to achieve in proprietary software projects. But what I want to discuss here is how the benefits of open source are as relevant from a marketing strategy point of view as they are for product development.

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