System76's secret sauce for success


In The Open Organization, Jim Whitehurst says, "show passion for the purpose of your organization and constantly drive interest in it. People are drawn to and generally, want to follow passionate people." Carl Richell, the founder and CEO of Linux hardware maker System76, pours that secret sauce to propel his company in the world of open hardware, Linux, and open source.
Carl demonstrates quiet confidence and engages the team at System76 in a way that empowers their creative synergy. During a recent visit to System76's Denver factory, I could immediately tell that the employees love what they do, what they produce, and their interaction with each other and their customers, and Carl sets that example. They are as they describe themselves: a diverse team of creators, makers, and builders; a small company innovating the next big things; and a group of extremely hard-core nerds.
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