Project Sputnik: crazy idea to community driven developer systems


Five years ago, I pitched a crazy idea to an internal innovation team at Dell: what if Dell took its highest end laptop, pre-loaded Ubuntu on it, included all the needed drivers and targeted it at developers? Rather than a no-brainer, this proposal struck the innovation team as counter-intuitive. Dell had already been successfully selling Ubuntu preloaded on systems but these had been lower end offerings. Would customers really be willing to pay for Linux-based high-end systems? And what did developers really need or want?
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