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Physical Safety
Famous or "high-profile" people have long been targeted for their perceived political views and assassinations as a political tactic aren't new; they're more than centuries old.
Physical safety precedes more "petty" aspects such as reputation. When people are made to feel unsafe - physically - they must then take the matter seriously. In recent days we witnessed a campaign that cannot be ignored and we've responded accordingly. Shall it escalate any further, we'll follow up. █