The Transitional Journey of openSUSE’s Logo Rebranding
The open-source world is in the midst of an exciting transformation as the openSUSE community prepares to phase in a new project logo.
While the competition, which has more than 5,000 votes, has yet to conclude, below is a bit of information to help people understand the reasoning for rebranding the project’s logo and information about the next steps for the openSUSE brand once the logos contest is complete.
The beloved Chameleon passionately known as Geeko was first introduced in 2005 when the project began and was slightly changed in 2007 when the type was modified for the brand.
The Register:
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Time for a Geeko remix: openSUSE is looking for a new logo
LOGOWATCH Linux distro openSUSE this week parked its electric scooter outside the marketing boutique as it pursues a brand that somehow reflects the paradigm shift in its own not-so-corporate journey.
In a daring escape from the past, the familiar SUSE Chameleon icon, affectionately known as Geeko, may well be replaced by something more nuanced. The current branding has represented openSUSE since 2003, just with different text beneath.
So why change an icon? OpenSUSE tells the world: "the brands of both SUSE and openSUSE can oftentimes confuse people who don't understand the relationship between the open source company SUSE and the open source community project openSUSE."
But as said FOSS project doesn't have advertising execs who can ingest peyote and head to a desert to get creative, the team at openSUSE are crowdsourcing ideas, asking the more visually minded among the community to conjure a bit of non-corporate magic.