The Steam Deck’s Sales Pitch for Japan: It Could Have Been Better, To Say the Least
-
The Steam Deck’s Sales Pitch for Japan: It Could Have Been Better, To Say the Least
The launch of the Steam Deck in Japan, with a large presence at the Tokyo Games Show 2022 (TGS 2022) is yet another chance for us to discover how Valve is doing its sales pitch over here. There was hardly much advertising in other geographies so far, and Japan is a very big market when it comes to handheld gaming. Product positioning is crucial to make a dent into Nintendo’s turf.
A video displayed at Valve/Komodo’s booth during the show explains to Japanese gamers what the Steam Deck is all about. Here’s an edit we just made (based on this original video) to help you see the points they make and the visuals they attach to it.